Frequently asked questions

The four main types of digital marketing are: • Search Engine Optimization (SEO) – Optimizing websites to rank higher on search engines. • Pay-Per-Click Advertising (PPC) – Running paid ads on platforms like Google Ads and social media. • Content Marketing – Creating valuable content like blogs, videos, and infographics to engage users. • Social Media Marketing (SMM) – Promoting brands through platforms like Facebook, Instagram, LinkedIn, and Twitter.

The seven key types of digital marketing include: • Search Engine Optimization (SEO) • Pay-Per-Click Advertising (PPC) • Social Media Marketing (SMM) • Content Marketing • Email Marketing • Affiliate Marketing • Influencer Marketing

Digital marketing is the practice of promoting products or services using online platforms and digital channels such as search engines, social media, email, websites, and paid advertisements. It helps businesses reach a targeted audience, increase brand awareness, and drive sales.

The 7 C’s of digital marketing focus on key elements for a successful strategy: • Customer – Understanding your audience. • Content – Creating valuable and engaging content. • Context – Ensuring content is relevant and timely. • Community – Building a loyal customer base. • Convenience – Making it easy for users to engage and buy. • Cohesion – Aligning all digital marketing efforts. • Conversion – Turning leads into customers.

SEO (Search Engine Optimization) is the process of optimizing a website to improve its ranking on search engines like Google. It works by: • Researching and using relevant keywords. • Creating high-quality content. • Optimizing website structure and on-page elements (titles, meta descriptions, URLs). • Building backlinks from authoritative websites. • Ensuring a fast-loading, mobile-friendly technical SEO setup.

The four main types of SEO are: • On-Page SEO – Optimizing website content, keywords, headings, and internal linking. • Off-Page SEO – Building backlinks, social signals, and brand mentions. • Technical SEO – Enhancing website speed, mobile-friendliness, structured data, and security. • Local SEO – Optimizing for local searches using Google My Business, citations, and location-based keywords.